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Meet Ivan...

'Everybody has to start somewhere. You have your whole future ahead of you. Perfection doesn't happen right away.'

— Haruki Murakami

Don’t get caught up in what everyone else is doing; don’t stress about what you haven’t done yet and NEVER compare your beginning to someone else’s middle.

All of the greats we admire and respect weren’t born into greatness. They’ve hustled. They’ve tried. They’ve overcome all of life’s obstacles put in front of them, but maybe more importantly, they've overcome the biggest obstacle each of us face: ourselves. Success isn't gonna be handed out; it ain't easy. You gotta work hard for it!

Today, take the first step. Get started. Go.

A commercial spot originally aired during the 2016 Reebok CrossFit Games.

CrossFit® - Forging Elite Fitness® (

The CrossFit Games® - The Sport of Fitness™

The Fittest On Earth™

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